WEB SYSTEMS / 5 MIN READ
A website should support a business process
The strongest business websites do more than explain. They help a customer and a business move through a shared process with less friction.
Start with the work
A request for software often arrives as a feature list. The more useful starting point is the sequence of decisions, handoffs, constraints, and exceptions behind that list.
Software becomes valuable when its structure matches the work people are actually trying to do.
Map decisions, not screens
Screens are outputs. Begin by identifying what someone needs to know, decide, provide, or confirm at each step. The right interface tends to follow from that model.
Build the smallest coherent system
Small does not mean careless. A coherent first version has clear boundaries, dependable behavior, and enough observability to learn what should happen next.
Written by Snir Green · August 2026